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Inviting the world to ‘Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernised look for Visa’s iconic brand. More than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa’s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of digital commerce, providing access through its secure global network working for everyone, everywhere.
Credits
Other credits
Design Producer: Michael Frediani
Executive Business Affairs Manager: Maureen Doyle
Group Brand Director: John Rowe
Brand Director: Paige Brown
Brand Manager: Steve Smith
Brand Executive: Asako Takahashi
Global Head of Effectiveness: Ben Armistead
Strategy Director: Stephanie Trow
Group Media Director: Bobby Souers
Creative Operations Manager: Lauren Walker
Integrated Traffic Manager: Billy Mucha
Designer: Sophie Van Der Merwe
PRODUCTION
President: Rhea Scott
Line Producer: Jason Groves
PRODUCTION PRAGUE
Service Company: Unit+Sofa
Executive Producer: Fady Salameh, Martin Sobotka, Veronika Hájková
Line Producer: Nikola Morohita
Production Manager: Rola Brzobohata
PRODUCTION BARCELONA
Service Company: Grayskull
Executive Producer: Daniel Monedero, Jesus Alamo
Line Producer: Natalie Vargas
Production Manager: Joan Lloveras
PRODUCTION MARRAKESH
Service Company: Dune Films
Executive Producer: Ahmed Abounouom
Line Producer: Sana El Kilali
EDITORIAL
Company: Whitehouse Post
Editor: Charlie Harvey
Assistant Editor: Taylor Schwartz
Senior Producer: Annie Maldonado
Executive Producer: Joanna Manning
VFX
VFX Company: Method VFX
Creative Director: Warren Paleos
VFX Supervisor: Doug Luka
Flame Artist: Joseph Deady
VFX Producers: Elizabeth Gelhar, Kristin Engdahl
VFX Executive Producer: Graham Dunglinson
COLOUR
Colour Company: Company 3
Colourist: Jill Bogdanowicz
Producer: Matt Moran, Blake Lewis
MIX
Mix Company: Lime Studios
Audio Mixer / Sound Designer: Joel Waters
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan
MUSIC SUPERVISION
Company: Radish
Creative Director: Peymon Maskan
Producer: Jenna Wilson
MUSIC
MUSIC: Nas “Jarreau of Rap”
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