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Save A Lot: Like, A Lot A Lot, 30s
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Save A Lot, one of the largest discount grocery chains in the United States, today announced a new, breakthrough creative campaign – “Like, A Lot A Lot” – that brings to life the fun and value-driven focus of the brand in energetic and unexpected ways unique to the grocery space. From an extensive brand refresh, where Save A Lot is modernizing the look and feel of its stores, to the creation of an original, buzzworthy song and accompanying music video that will have customers singing and dancing in the grocery aisles, the new campaign is geared towards broadening Save A Lot’s audience reach and appeal while continuing to highlight all of the savings, fun and “yum” shoppers have come to expect from the hometown grocer. To bring this vision to life, the discount grocery chain partnered with film director Drew Kirsch, winner of the MTV VMA “Video of the Year” award for “You Need to Calm Down” by Taylor Swift, tapping into his expertise to create a one-of-a-kind music video that is destined to be played on repeat – like, a lot a lot of times. The song itself features vocals by three up and coming singers and hip-hop artists – Tamara Bubble, Leon Evans and Sarai. As part of the Company’s focus to modernize the brand and deepen its relationships with customers, Save A Lot tapped VIA to develop a multi-tiered marketing and branding campaign and expansive advertising strategy. The campaign brings the “Lot Dot” to life, the dot prominently featured in Save A Lot’s current logo, by giving it a personality in a variety of national print and digital advertisements. The “Lot Dot” also serves as the inspiration behind the brand’s new song and music video, titled “Like, A Lot A Lot,” which can be screened on YouTube and in 30-second TV spots, as well as streamed on music streaming platforms such as Spotify, Apple Music and more. The song has also been adapted into 15- and 6-second animated “adlets,” featuring Save A Lot private brand products, that can be leveraged across a variety of platforms.
Client: Save A Lot Related |
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