OshKosh B'Gosh: Today is Someday

Children's clothing company OshKosh B'gosh has unveiled an inspiring new back-to-school campaign, ‘Today is Someday’, celebrating three superstars: singer Mariah Carey, boxer Muhammad Ali and rappers OutKast. The campaign, which features Mariah Carey’s own daughter, Monroe Cannon, in her first-ever brand campaign, spotlights notable trailblazers as their childhood selves. Celebrating their confidence and determination, the spots encourage the next generation to dream boldly about who they’ll someday become. Monroe appears as her mother at age 10, using an internal monologue to pay tribute to her personal childhood experiences, songwriting, and profound impact on so many young dreamers. Creative production studio Nice Shoes were brought on board to create the CG butterfly seen in the spot about Mariah Carey, as well as finishing and retouching across the entire campaign. Presented with a tight turnaround, they pulled together a crack team of creative director Ninaad Kulkarni, VFX supervisor Tyler Whelan, and VFX artist Kayako Ono to finish the campaign to its highest quality in just one day.