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Westpac New Zealand: Together Greater
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For the first time in over five years, Westpac New Zealand has launched a new brand platform 'Together Greater' that underpins its ambition to bring more of life’s possibilities within reach of all New Zealanders. Created in partnership with DDB Aotearoa, Westpac New Zealand's new brand platform launched at the beginning of August with an integrated campaign that is a unique piece of work in the financial space. Through a metaphorical story set in a fantastical Aotearoa, it demonstrates how anything is possible when you have a partner that has your back. The film, which is released on 8 August, tells the story of a young girl Maisie, who has the idea to build her own tree house. Representative of Westpac New Zealand’s customers, Maisie sets out on her journey and meets an unexpected friend along the way. The creature provides strength and security and together, they build a tree hut that’s even better than she imagined.
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