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Currys PC World / HP Pavilion: Currys Ultimate Tech Test
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Currys PC World, the UK's largest electrical retailer, has unveiled a new advertising campaign, featuring comedian Bill Bailey as he tests the tech retailer’s latest laptops to the extreme. The new campaign comprises a TV advert, YouTube exclusive and two Video-on-Demand ads promoting the retailer's latest 'new term' laptops. Each of the ads brings to life the brand mission of helping everyone to enjoy amazing tech, dramatising the lengths Currys PC World goes to, to ensure it offers the best possible tech to meet its customers’ needs. The new Currys PC World ads dramatise the lengths that the retailer goes to, to ensure the tech it stocks is the best tech for its customers. Bill Bailey is front and centre of the new campaign, demonstrating just how amazing each laptop he tests is. Bill is joined by real Currys PC World colleague expert, NatashaVora, who helps Bill with the genuine tech testing. The ad campaign goes live today, with the first advert airing on E4 just after 19:00 during Hollyoaks, where Bill Bailey and Natasha put the HP Pavilion laptop to the test. In the ad we see the laptop boot up in an impressive nine seconds, showing just how great a mid-range laptop it is for customers who need to upgrade, but don’t want a top of the range machine.
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