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Mercedes-Benz announced today that they are joining forces with Amazon Prime Video and their highly anticipated film, ‘Cinderella,’ to launch a campaign that celebrates strong … read moreindividuals and promotes female empowerment. Committed to inspiring, connecting, and encouraging one another, Mercedes-Benz will support this initiative by amplifying powerful stories, highlighting the importance of community and creating support systems. The campaign launches today and will feature a television commercial, exclusive online content and a livestream event, all of which highlight the incredible cast and crew. Premiering September 3rd on Amazon Prime Video, ‘Cinderella’ is a musically driven bold new take on the traditional story. The heroine, played by Camila Cabello, is an ambitious young woman whose dreams are bigger than the world will allow. Mercedes-Benz tapped the film’s lead actors, Cabello and Billy Porter, who plays the Fabulous Godmother or ‘Fab G,’ to join the Mercedes-Benz family as the brand’s newest ambassadors. Inspired by the film, Mercedes-Benz collaborated with its agency, Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a new television commercial which aims to encourage women to rewrite the roles they were told to have in the world. Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind ‘Cinderella’ who are breaking the mold and leaving their mark. Launching today, the commercial stars Cabello, ‘Cinderella’ director and writer Kay Cannon and producer Shannon McIntosh. The spot also features the Mercedes-Benz G-Class which is known for its iconic design and exceptional performance. The commercial, which highlights the collaboration of strong, inspirational women who are shattering the glass ceiling, will go live digitally on August 2nd and run-on network and cable channels beginning August 23rd. As part of the collaboration, Mercedes-Benz will invite fans to tune in for the ‘Dressed for a Dream’ livestream fashion show on Saturday, August 28th at 4:00pm PST/ 7:00pm EST on mbusa.com/dressed-for-a-dream. Pre-registration will open today via the event landing page. Hosted by Porter along with Actress Jamie Chung, the show will feature individuals who come from diverse backgrounds and have inspiring success stories. These ‘Everyday Ella’s’ have stories to tell, people to inspire and runways to walk as they model looks from the highly anticipated ‘Cinderella’ film. Additionally, the ‘Inside Ella's Closet’ content piece will provide a special behind-the-scenes look at the costumes from the film and will showcase Ellen Mirojnick, the film’s costume designer and Mercedes-Benz brand ambassador, discussing the captivating style that embodies Cinderella’s empowering spirit. Inspired by Cinderella and the Fabulous Godmother, Billy worked with Mercedes-Benz to design a custom orange and gold glitter ‘chariot’ influenced by his stylish inspiring character both on and off the screen. The ‘chariot,’ which is a Mercedes-Maybach S560, boasts massage chairs, first-of-its-kind technology, a sparkling customised wrap to showcase ‘Fab G’s’ vibrant colour palette and other unique elements. The magical chariot will be revealed on August 2nd with a video that highlights Porter’s grand and glorious style in this modern fairytale.
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CEO/Partner: Alex Gellert
Director of Broadcast Production: Gary Grossman
Director of Business Affairs: Pam Carden
Chief Client Officer: Cynthia Davis
Puleo- EVP/ Group Account Director: Lisa Mannarelli
Group Account Director: Beth Liss
Account Supervisor: Ethan Nadel
Assistant Account Executive: Peter Gangi
Director Art Production: Bev Don
Art Producer: Kristin Palmeri
Production
Partner/Managing Director: Shawn Lacy
Post Producer: Shayna Rubin
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Editorial/Post: Rock Paper Scissors
Editor: Lauren Dellara
Executive Producer: Eve Kornblum
Brand Experience
Brand Experience Marketing: Engine Shop
CEO: Chris Handy
Executive Vice President: Jimmy Cundiff
Account Director: Emily Declusin
Account Director: Rory Stewart
Senior Graphic Designer: Lindsay Abken
Still Photography: Lisa Linke
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