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Web Film
BBC: Flip Your Vibe - VFX Breakdown, 2
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To celebrate the launch of not one, but two brand new Radio 1 streams for BBC Sounds, BBC Creative have developed a first-of-its-kind, interactive campaign alongside director Colin Read. Viewers are treated to a dual performance from two Manchester sisters to introduce ‘BBC Radio 1 Dance’ and ‘BBC Radio 1 Relax’, interchangeable by simply tilting their phone from portrait to landscape. A perfectly choreographed embodiment of their respective stream, each sister performs to British Music Producer Noizu’s ‘Summer 91’, which forms the soundtrack to both narratives. Digital creative studio, Powester, developed the tech behind the project, leveraging the power of a phone’s gyroscope to flip between the stories, with Absolute completing all post production. Catch Absolute’s VFX breakdown below and head to flipyourvibe.com to experience this innovative approach on mobile platforms now.
Production Designer: Ashling Johnson Related |
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