Match: Adults Date Better

In a world that treats adult singles like leftovers, Match believes that everything that makes them 'adult' - life experience, confidence, emotional maturity - is actually what makes them so damn attractive. While other dating apps romanticise young love, Match is changing the conversation, proclaiming that 'Adults Date Better.' The new brand platform created by Mojo Supermarket, clearly identifies an overlooked segment of the dating population and offers an alternative outlet to meet emotionally mature people with interesting life stories who are ready for something real. The strategic idea comes in part from research conducted by the agency on Reddit’s ‘Dating Over 30 column’ where users emphasised that dating as an adult sucks.