Lululemon: Being Well is a Journey

Lululemon has launched its largest, fully integrated global advertising campaign to date, titled FEEL, which is built on the brand’s longstanding belief that the better you feel, the better you’ll perform. The campaign seeks to introduce lululemon to new audiences with a radically fresh and timely point of view that reshapes the cultural conversation around wellbeing. In a crowded activewear category that is often more focused on what people do, lululemon seeks to simply invite people to feel. As the brand invests in future audiences, there is a conscious shift to grow beyond its core and resonate more with its growing men’s community, international markets, and younger Gen Z targets. FEEL will celebrate lululemon’s ambassadors, the brand’s global collective of athletes who are using their passion for movement and connection to elevate their communities. Akin Akman, Manoj Dias, Hailey Langland, Deja Riley and Joe Wicks, who will be featured in the campaign, embody what lululemon stands for and will help spotlight how the brand’s innovative and technical products are designed to help guests immerse themselves in their practice, resulting in a difference they can truly feel.