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Web Film
Rover: Real Pet Parent Care Instructions
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Extra time spent locked down at home inspired nearly half (49%) of Americans to welcome a new dog into their families. Nearly 80% of dog owners are now concerned about their pet's separation anxiety once they go back to work or travel. But with Rover, helicopter pet parents can trust that their pets will be well taken care of by a loving sitter, because sitters on Rover actually encourage customers to get specific with their care instructions. The campaign, from Seattle-based creative agency Little Hands of Stone, shows that Rover is a better alternative to asking friends and family to care for their pets in their absence.
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