Absolut Brasil: Imagine Us Together #SDDSREAL

Due to the pandemic, the virtual world’s disconnection, which already seemed defying, has become an even more complex challenge. The proposal for a reconnection with the real world is the motto of the Brazilian version of the new global campaign for Absolut, a vodka brand that is part of the Pernod Ricard Brasil’s portfolio. Created by Soko agency and produced by the producer ChuckyJason, the national campaign follows the brand's new global platform, with the proposal to reflect on the importance of conviviality - despite the restrictions imposed by the pandemic - and to ensure moments away from social networks and electronic connections. Based on the signature "Imagina a gente junto #SDDSREAL" ("Imagine us together #SDDSREAL"), the commercial seeks to initially portray the loneliness of the virtual universe, following an aesthetic inspired by cyberpunk, with ultra-technological and dystopian elements. Subsequently, a rupture highlights the difference between real connections and those in the digital environment.