BetBull: Unromantic Soulmates

The 30 second TV ad plays "Let’s get it on" in the background, as couple Alex and Kim discuss how they got together on a social app…then they met Eric. Who announces “and then there were three of us”. Staring intently and says: “ I can sense the passion in the room,” before the ad takes another twist and he introduces his football team in on the action. Eric discloses that they have all met to bet on sports and proclaims "it's just more fun when you bet together". BetBull is changing the sports betting game. Operating more like a social platform it is the place where like-minded people can meet their ‘Bet Mates’. Fronting the campaign Eric Cantona is the ultimate 'Bull'.