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Thalassophy: Tied To The Ocean
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10 Days London turns around the work in 10 days to launch Thalassophy’s powerful brand campaign in the wake of the IPCC report on climate change and Greta Thunberg’s recent interview in Vogue, that criticises 'fast fashion that many treat as disposables', urging the industry to change. Thalassophy are one of the leading British brands who create luxury clothing from recycled ocean plastic. The campaign focuses not on the problem of plastic waste, but rather on our inextricable connection to the ocean. The film shows a fully clothed swimmer holding their breath, we hear an adaption of the famous words from JFK from his America's Cup dinner speech in 1962 - most poignantly that we have 'the exact same percentage of salt in our blood that exists in the ocean' - reminding us of our deep rooted human connection with the ocean.
SOUND & MUSIC: Dominic White |
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