HP Smart Printer: Printing Just Got Smart

In a world where smart assistants live inside your phone and on your countertop and even your fridge connects to WiFi, why can’t printers be smart, too? With HP+, printing finally got smart, with printers that order their own ink, have automatic self-healing WiFi connection, and offer a plethora of smart features through the Smart App. And with 2020 HP home printer sales soaring +21% over 2019, this was the perfect time to introduce people to what printing can do. The Hero is a film created by Goodby Silverstein & Partners and directed by Lance Acord. The spot takes place in a magical world where smart devices come to life when humans are asleep, complete with personalities and quirks. Though some of the residents of the home are skeptical of the newcomer, the HP+ Smart Printer, it quickly earns their trust after a heroic showdown— using its genius to protect a cute little vacuum from the terrorising housecat.