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MadeGood Foods: Un-Wreck The Future
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It's often been said that children are the future, but with urgent issues like climate change and food insecurity transforming and threatening our world, what is the future for children? Young people today are aware of the threats to their world and willing to take the necessary action to bring about real change. And MadeGood is empowering them to bring that change to their own community with a new brand platform developed by Toronto agency Broken Heart Love Affair called “Un-Wreck the Future.” It is launching with a two-minute anchor spot directed by Michael Clowater that follows a diverse group of youth discussing the plight of the world and brainstorming possible solutions—such as requiring food companies to send a portion of all food they manufacture to food banks, or simply making food larger, like giant pumpkins at a fair.
Client: MadeGood |
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