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Web Film
Adidas: Tokyo Ready - Shauna Coxsey
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Directed by Ben Hanratty, the team created an intimate telling of the experience of the athletes, and what it truly takes to achieve Olympian status, through their journey and experiences as well as educating audiences with the ins and outs of sports they may not know about. The films were released in the days leading up to the athletes events. Personalities David Vujanić and Henrie sat down with friends of the athletes for each, to get to know more about the athletes and their amazing skills. Reiss Beckford, European and Commonwealth medallist spoke about his former training partner and Gold medal winning Gymnast Max Whitlock who has been honing his craft for years. In the rest of the series David Vujanić and Henrie learned about Sport Climber Shauna Coxsey and spoke with Boxing hopefuls Caroline Dubios brother Daniel Dubios. There is also a film to be released about Paralympian Sprint runner Jonnie Peacock later this month. The four films are all to be released on Adidas London’s social channels.
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