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DirecTV NFL Sunday Ticket: False Start


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The campaign aims to feature a world where every seat can be a front row seat - including the recliners that one man and his best buddy always sit in on Sundays to watch the game. However, this time, these men actually find themselves in the action, mixing it up with Patrick Mahomes and Dak Prescott, supporting and advising players, and generally annoying the heck out of them, all thanks to the exclusive access and breadth of games that the NFL Sunday Ticket gives them. The entire creative effort was fully developed and executed in-house by Zambezi’s creative team and its production division FIN Studios. Integrated creative assets include a broad range of broadcast and online/social videos, podcast and radio ads, and design elements. Initial campaign elements launching today include the “False Start” and “Sidelines” TV spots, design assets which will be utilized for online and promotional materials, and radio and podcast content linked here. Additional TV and video content will soon roll out as well, and we’ll follow up with those when available. Creative credits are attached below.
Credits Other credits

Principal + CEO: Jean Freeman

Founder + President: Chris Raih

Head of Content: Alex Cohn

Executive Director, Business Operations: Laura Stayt

Account Director: Alyssa Tigue

Account Supervisor: Rachel Lynn

Senior Project Manager: Dominique Perrine

Production

Line Producer: Edgar Rosa

Production Designer: Chad Yaro

Casting Director: Danielle Eskanazi

Unit Production Manager: Randy Wayne

Production Supervisor: Talia Bella

Sound Mixer: Stacey Brownrigg

Stylist: Paige Geran

Stylist (Patrick Mahomes): Suna Kwak

Key Hair & Make-Up Artist: Candie Lindsay

Key Hair & Make-Up Artist (Patrick Mahomes): Melvone Farrell

Post Production: FIN Studios

Editors: Ling Ly, Daniel Reitzenstein, Micah Levin, Ian Gibson

Assistant Editors: Adam Bonsib, Kayleb Lee, Diana Fass, Trent Maur

Colorist: Brandon Chavez

Mixer: Kevin Feller

Executive Producer Post Production: Katrina Nahikian

Post Producers: Matt Reilly, Camille Orgel

VFX: The Mission

VFX Lead: Gizmo Rivera

CG Lead: Beau Cameron

VFX: Bill Kunin

Head of Production: Ryan Meredith

Producer: Corey Milne

EP: Jessica Locke

DIRECTV Creds:

Jamie Dyckes, AVP Product Marketing

Karla Sustaita, Director Product Marketing

Tomiko Abe, Lead Product Marketing Manager, Sports Marketing

Caitlin Runzler, Lead Product Marketing Manager, Sports Marketing

Lisa Pue Chinery, Head of Creative, Video Marketing

Lauren Stepan, Senior Production Manager, Video Marketing

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