TV ad: The Heart Foundation: Make the Right Call

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The symptoms of a heart attack can be more subtle than we might think. Many people attribute their symptoms to something else, be it going too hard at the gym, indigestion, or just feeling a bit off. Therefore, real responses to heart attack symptoms can range from having a lie-down, taking a shower, or ignoring it completely. We needed to show people just how serious these situations can be, and get people phoning emergency services.