Woolrich: Protect The Things You Love

With almost 200 years of history in making clothes that help people brave the elements, Woolrich is taking that concept further and courting a new generation of lovers of the … read moreoutdoors with its new Fall/Winter 21 campaign. The 'Outdoor Progressives' are those who brave the woods or a morning commute with the same determination and perception of what needs protection: the things you love the most. Created with partner agency 72andSunny Amsterdam, the campaign portrayed real couples who share the universal idea of 'Protecting the things you love'. In a long-form film shot in NYC, we follow a couple from the woods into the city, braving the elements as they move. From one environment to another, the need to protect what they love is always there such as their favourite flowers or the weekly dry cleaning—Woolrich equips you to venture outside with confidence. With an aesthetic that mixes street photography and fashion, iconic NYC native filmmaker and photographer Cheryl Dunn, captures authentic and relatable emotions, with a touch of storytelling. To protect the authenticity of the concept, two long time NYC couples were cast: conceptual food artist Laila Gohar and chef Ignacio Mattos; Cynthia Cervantes is a fashion producer, and her husband Travis Gumbs is a photographer and creative consultant. read less...