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Califia Farms launched its first-ever national TV spot with a plant-milk musical! Words alone can’t describe the joy of sipping your first oatmilk latte. So Califia Farms and Goodby Silverstein & Partners (GS&P) made a musical instead. Their first work together, the inaugural campaign celebrates the Califia brand with the phrase ‘Calilujah!’ and unveils a full-on plant-based production—complete with synchronised baristas, dancing cookies and a giant piano shaped like the iconic Califia bottle.
Credits
Other credits
Califia Farms
Chief Executive Officer: Dave Ritterbush
Chief Marketing Officer: Suzanne Ginestro
Senior Director, Brand Marketing: Maija Benincasa
Creative Director: Angela Kowalski
Creative Content Director: Mike Smolowe
Production
Director of Production: Leila Gage
HOP: Jenni Sprunger
Producer: Sloane Skala
Account Services
Managing Partner: Leslie Barrett
Account Director: Shanley McClure
Account Manager: Lauren Berry
Assistant Account Manager: Will Young
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Brittany Longden
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Communication Strategy Director: Nicole Richards
Communication Strategist: Matt McNamara
Junior Communication Strategist: Josh German
Group Brand Strategy Director: Katie Coane
Production
Edit
Editorial: Exile Edit
Editor: Lorin Askill
Assistant Editor: Eduardo Wong
Producer: Samantha Axelrod
Executive Producer: CL Kumpata
VFX
VFX/Finishing: The Mill
Executive Producer : Hillary Thomas
Producer: Dori Sharvit
VFX LEAD: Timothy Crabtree
Comp: Abigail Riegal, Mike Miller, Basabendu Sarkar, Satya Narina, Arun Kumar
Tracking: Elizabeth Hammer
Animation: Greg Rubner, Anastasia Skrebneva
Cleanup : AVV Suresh, Rose Mathew, Sathya Sagar Kolli, Abhishek Jain, Bandaru Shiva, Irshad Abdulla, Jijo Joseph, Vayuvegula Ganesh Chandra, Prathamesh Redkar
Roto: Chatta Ravikumar, Krishnakant Yadav, Mithil Warlikar, Narendra Kumar, Pateel Venugopal, Shreedhar Vijay Gholap, Shrikant Jadhav, Sureshkumar Venkateshappa
Colour
Colour: Company 3
Senior Colourist: Matt Osborne
Senior Producer: Blake Rice
Executive Producer: Ananda Reavis
VP of Short Form: Ashley McKim
Music
Music, Mix, and Sound Design: Squeak E. Clean Studios
Composer: Nolan Frank, Matthew Compton
Vocalist: Chaz Langley
Sound Design and Final Mix: Drew Fischer
Executive Creative Director: Rob Barbato
Music Producer: Blade Thornton
Executive Creative Producer: Michael Gross
Audio Post Producer: Angelina Phengphong
