Just Play: Slinky Remix

Children’s consumer goods leader Just Play unveils a new sound for Slinky, the original walking spring toy, and invites others to join in by creating their own remixes. Launching in tandem with National Slinky Day, the new interactive campaign remixes the original Slinky jingle across social platforms such as TikTok and Instagram, leveraging influencers to get the word out and drive participation. This initiative kicks off Just Play’s partnership with Red Tettemer O’Connell + Partners (RTO+P)and Slinky's social media debut across TikTok and Instagram under the handle @original_slinky. The campaign launches on Monday, August 30th with a 30-second video across social platforms. The clip mashes up old archival footage with new imagery of adults playing with Slinkys. The post directs consumers to Slinkys SoundCloud page, where they can access original Slinky jingle elements to create their own remix. Anyone who posts a new Slinky sound with #SlinkyRemix and tags the brand (@original_slinky) could win a Slinky Swag Pack, containing Slinkys and gear. Plus, one jingle will be featured in a national advertising campaign and win the ultimate Slinky prize package. The campaign includes paid TikTok partnerships to keep driving solid submissions.