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American Family Insurance: The Dreamers 15


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On September 8, Major League Baseball will host its Hall of Fame ceremony honoring the inductees for the classes of 2020 and 2021. In honor of the occasion, American Family Insurance will be running a special commemorative commercial saluting Jeter and all of his accomplishments, both on and off the field. Jeter has been a long-time brand ambassador for American Family Insurance. His commitment to inspiring and supporting the dreams of youth aligns with American Family’s mission to inspire, protect and support dreams. After all, a dream is the most valuable thing a person will own. The ad itself features Jeter walking into a room filled with items marking special milestones in his life, from photographs of his mom, dad and sister, Sharlee, to his best friend Jorge Posada, high school coach, wife and children, and even his nephew, who wears his number 2. The tribute ad will debut on September 8 during the MLB Hall of Fame induction ceremonies. It was created by American Family’s creative agency partner, Elite Media, and will run in :30, :15 and :06 lengths.
Credits Other credits

Client: American Family Insurance

Creative Agency: Elite Media

Creative Lead: Jindai Joseph

Account Director: Charles Hall



Production Company: Search & Destroy

Director: Ritesh Gupta



Editorial Company: Cut & Run

Editor: Gary Knight



Color Correct: The Mill



Conform: Jogger (Cut & Run)



Record/Mix Studio: Sonic Union



Sound Engineer: Mike Marinelli



Original Music Track by Q Department

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