Proline+: Plus Side

Along with online access, Ontarians will see many new benefits including being able to place single-event sport bets, bet on live sporting events in real-time, and access thousands of new betting options across all major North American sports leagues and major international sports, including soccer, tennis, golf, boxing, and mixed martial arts. The 'Plus Side' creative platform aims to make the new reality of sport betting felt, which has been long awaited by sport bettors across Ontario. Creative strategy and development was led by the The Hive, with Makers handling production, and MediaCom managing the media planning and buying. A short teaser campaign in July created intrigue to motivate early registration through the creation of a visual portal that represented stepping into the world of PROLINE+. The new online offering is being launched in addition to the classic retail version and comes with a long list of ‘plusses’ for sports bettors.