Mexican Association to Help Children with Cancer: Teddy Bear

We created this video for the fund-raiser campaign for childhood cancer patients, organized by the Mexican Association to Help Children with Cancer (AMANC by its Spanish acronym). We took an element that represent the innocence of kid playing, the teddy bear, and put them playing by themselves, waiting for the comeback of their children with cancer. The objective was to communicate that it doesn’t matter that the disease is called “childhood cancer”, it doesn’t make it a kid’s game.