Ministry of Communications and Information: Vaccinate Already? Mandarin

Tribal Worldwide Singapore has collaborated with the Ministry of Communications and Information to launch the "Vaccinate Already?" music videos, to encourage seniors to vaccinate against Covid-19. Inspired by 80s stage performances, the music videos, in Chinese, dialects (Hokkien, Teochew, Cantonese), Malay and Tamil, feature popular veteran artistes Wang Lei, Liu Ling Ling, Marcus Chin, Rahimah Rahim and L. Vijayandran. The videos aim to address seniors’ concerns on COVID-19 vaccination, and encourage them to not delay any further. The music videos play on the common local phrase "Have You Eaten" and a new greeting "Vaccinate Already?" was introduced as a conversation starter for Singaporeans to urge one another to get vaccinated. The music videos take place at settings that seniors frequent, such as a wet market, a provision shop and a coffee shop. Through the retro vibe and catchy melody, the music videos address the importance of COVID-19 vaccination, especially for seniors and those with chronic illnesses.