Namaste India Dairy tackles vaccine hesitancy in this campaign via ADK-Fortune India, which has been fuelled by the spread of rumours and fake news. The last one and a half years … read morehave been tough for the nation. One piece of bad news has followed another. The mood of the country, thanks to the pandemic has been a bit down. Amid all this, there are reports of our vaccination program not speeding up as expected, in part, this is due to the vaccine hesitancy. The agency felt the need of the hour was to craft a message encouraging vaccination, but with a light and humorous touch. The film looks at a typical Indian scenario where blind faith is mixed with a little misunderstanding around a fictional ‘Teeke Vaale Babji’ that ends up having unintended consequences.
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