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Edelweiss Beer: Feel The Alps
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HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand. Edelweiss offers a contemporary twist to a centuries-old wheat recipe, channelling the snow-capped peaks and crisp air of the Alps. The wheat beer is crafted from all-natural ingredients and a unique blend of mountain herbs (including sage, coriander and elderflower).
Global Director International Premium Beer Portfolio: Marcelo Amstalden Möller Related |
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