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RTÉ TV: The Best Drama is Local, 1
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RTE and creative agency Boys+Girls have launched their first project together with a campaign to promote RTE's exciting upcoming season of drama. Debuting on TV, social, and outdoor, the intriguing creative draws the viewer in from the start. A familiar office sets the scene, but there’s something going on: something dodgy on a laptop needs to disappear, ASAP. Detectives file in as our protagonist (played by actor Emmet Scanlon, soon to be seen on our screens in Kin) casually walks out. We're hooked! Because that’s what great drama does. Visuals for the outdoor campaign are of an unmade bed, a car driving at night, a shovel in the ground, with the tagline ‘The Best Drama is Local.’ Boys+Girl’s campaign for RTÉ, the home of quality Irish drama, aims to promote and dial up the local elements of great drama to capture the public’s imagination and start conversations. TV drama makes for a collective and unmissable shared viewing experience - a reason to get the family together, a plan for a date night, or the non-stop buzz of a whatsapp group or a Twitter chat between friends.
Production Designer: Ferdia Murphy Related |
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