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Top 6: September 15th 2021
‘Whoever Has Lived It Knows Well’ is the tagline of Serviceplan Spain’s new tourist promotion campaign for the Region of Valencia (Turismo Comunitat Valenciana). The advert at the … read morecore of the campaign uses poetry befitting the beauty of Valencia to entice visitors to the region with voice-over by Valencian actor Nacho Fresneda. The beautiful shot film is designed to entice national and international travellers to holiday in Valencia by showcasing the beauty of the region with direction and cinematography by Cayetano González. The appeal of the campaign is in capturing the aesthetic beauty of Comunitat Valenciana, paired with the universal appeal of poetry. The campaign has been presented by the Regional Secretary for Tourism, Francesc Colomer. The film launches on connected TV in the UK this month, and on connected TV in France, M6, in November. It will air on Euronews throughout Europe during the last week of September and will be shown on the iconic big screens in New York’s Times Square for 15 days in October.
read less...Account Managers; Carmen Sahuquillo, Luís Tormo y Miguel Blasco
Digital Director: Javier Ruiz
Account Director: Victoria Mirasol
Client Services Supervisor: Rafa Serra
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