Michelina's: "Take Down" "The Wall"

Description
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Michelina’s, known for years for their “Macarena” campaign, needed a fresh approach to their advertising. Since Michelina’s is named after a real Italian “Mama” whose recipes inspired their products, bringing that character to life through advertising was a natural fit for the brand. In these quirky TV spots, the one-of-a-kind Mama Michelina forces her ready-to-eat dinners on unsuspecting young men and woman in a uniquely Italian way. As she force-feeds with love, she soothes her targets with her signature phrase: “Let Mama Feed You.”



Creative Commentary
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