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Outdoor
Rude Health: Dairy Free Your Mind - Take a Stand Against Bland
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Rude Health, the healthy food and drink brand, is launching its first multi-channel campaign to hero its range of dairy-free milks speaking to those who don't want to sacrifice taste just because they're making a healthy choice.
The campaign playfully subverts category tropes by joyfully challenging a commonly held assumption that taste and enjoyment must be sacrificed for health and sustainability.
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