Cookielab: Brazil is in need of more sweetness.

I love it when we create a campaign so connected to the reality of the country and society. Hope you enjoy it to.

Brazil is in need of more sweetness. (O Brasil está precisando de mais doçura)

This is the concept of the campaign created by 1121 São Paulo that relaunches Cookielab products, manufacturer of the best cookies in Brazil. The campaign was launched with a full-page advertisement in the newspaper O Estado De São Paulo, one of the largest in the country, on social networks and also with an adhesive bus that, from the day of Brazil's independence, began to circulate in the city of São Paulo taking the message and also samples of cookies. It's what we call the "Sweetness Bus".
Context
Brazil, like other countries, is in a moment of political division, fierce tempers and hatred. This is the hook for the Cookielab campaign.
I love it when we create a campaign so connected to the reality of the country and society. Hope you enjoy it to.

Brazil is in need of more sweetness. (O Brasil está precisando de mais doçura)

This is the concept of the campaign created by 1121 São Paulo that relaunches Cookielab products, manufacturer of the best cookies in Brazil. The campaign was launched with a full-page advertisement in the newspaper O Estado De São Paulo, one of the largest in the country, on social networks and also with an adhesive bus that, from the day of Brazil's independence, began to circulate in the city of São Paulo taking the message and also samples of cookies. It's what we call the "Sweetness Bus".
Context
Brazil, like other countries, is in a moment of political division, fierce tempers and hatred. This is the hook for the Cookielab campaign.