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Web Film
Dutch Mill: The Lockdown Rube Goldberg
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While the COVID-19 situation is improving in many countries where people can now take off their masks, go to a concert or watch football in a stadium, Thailand remains in heavy lockdown. Under the governmental policy, commercial shoots are restricted to no more than five people on set, which poses a huge challenge to all production crews. Since most of the industry work on a freelance basis, many have been unemployed for up to three months. Dutch Mill, a leading Thai dairy brand, had to film a commercial for a new product, Dutch Mill Selected Rich Espresso coffee-flavored milk. A product with a strong coffee flavor to help you feel “strong” in any situation. The commercial planned to use a Rube Goldberg (chain reaction) machine to demonstrate the journey of fresh milk and rich espresso coffee, but due to lockdown, this complex shoot could only be achieved with five people behind the camera. The production crew documented the Herculean task of engineering and filming this complex machinery with a 5-member crew over three grueling months in a behind-the-scenes video titled “The Lockdown Rube Goldberg”. In the documentary, the perseverance of the director and his art director sends a hopeful message to all to stay strong through their own adversity. Within three days, the video received over 4.4K shares, 4M organic views, and 1K comments of encouragement for the crew.
Agency : Wunderman Thompson Thailand Related |
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