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MullenLowe is today launching sloggi’s new Body Adapt bra. Following a refreshed brand strategy for sloggi, this campaign spotlights real women within their own creative practices. … read moreAs Gen Z overtake millennials as the most influential consumer group, sloggi’s brand strategy has been revitalised to reflect this. Encouraging Gen Z to use their cultural influence, this campaign focuses on the energy of collective empowerment being seen all around the world in on and offline acts of creativity. Showing bra-wearers as their authentic selves, from artists to skaters, musicians to braiders, gymnasts to drummers, MullenLowe shone a spotlight on six individuals via a series of spinoff films. This global creative approach continues to act as a springboard for locally activated campaigns featuring local creators and makers from New York to Berlin. Directed by Quinn Wilson during the pandemic, Body Adapt highlights the powerful transformative technology of the sloggi Body Adapt bra and the brand’s raison d’etre, to help everyone move through our world in comfort and style.
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Credits
Other credits
Agency
Business Director: Rebecca Harrison
Group Account Director: Lee Allen
Account Director: Joe West
Account Manager: Bec Grapiglia
Strategy Director: Hannah Hayes-Westall
Strategist: Anna Jenkins, Rhianne Patent
Senior Creative Producer: Lisa Tuck
Retoucher: Pete Stedman
Digital Designer: Ellie McCulloch
Designers: Tom Hamilton, Rob Carew and Dom Scriven
Editor (Yeti, part of MLG UK): Zack Langsdon
Post Producer (Yeti, part of MLG UK): Hannah Gant
Production
Project Manager: Rosie Brear
Photographer: Sergey Vasiliev
Production Company Producer: Valentyn Petyshkin
CGI Type: PICS
Edit
Edit House: Trim
Editor: Paul O’Reilly
Edit Producer: Noreen Khan
Post Production
Post Production Company: Electric Theatre Collective
Post Producer: Alasdair Patrick & Melissa Trindade
Colourist: Jason Wallis
Lead VFX: Mark Chapman
Sound
Sound design: Jungle Studios
Lead sound: Ben Leeves
Producer: Sadie Poole
Music
Music company: Wake The Town & Theodore Music
Senior Music Supervisor: Sam MacNamara
Casting
Casting: Jinjo
Casting Directors: Roxanne Farahmand / Alex Cowburn
Animators
Animators/CGI Artists: Mejae, Sophie Koko, PICS, Elm0 (JELLY), Prosper
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