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Web Film
Titan: Solidarity Watch
The year 2020 has nudged the world to priorities the values of community and enhanced empathy towards each other. Titan believes this mass movement of coming together in the hour of need, leaving self-interest aside is one that deserves recognition and celebration. In line this with this emotion, Titan launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together – showing solidarity. The communication is aligned with the current consumer sentiments and helps to bring out the larger cause of celebrating human compassion and solidarity. Agency: Ogilvy, Bangalore.
Script writer: Divya Bhatia Related |
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