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Phexxi: House Rules, 60s


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Evofem Biosciences, Inc. (NASDAQ: EVFM) has announced their partnership with Emmy Award-winning actress Annie Murphy to launch "House Rules," a national campaign to generate awareness of Evofem’s hormone-free contraceptive, Phexxi, while also highlighting the contraceptive journey of millions of women, like Annie, who are tired of dealing with the side effects of hormones in their birth control. Annie Murphy stars in a 60-second TV commercial where she talks about her personal birth control journey and all the reasons why Phexxi is the right contraceptive for her. She also empowers women to choose what they want and that they should live by their “rules,” especially when it comes to choosing a birth control method. Phexxi is the first and only FDA-approved hormone-free, use-it-only-when-you-need-it prescription vaginal gel that puts women in control of their bodies, their sex life, and their birth control needs.
Credits Other credits

Jillian Watkins: VP Associate Creative Director

Melinda Milovic: VP Associate Creative Director

Trish Salge: Art Supervisor

Tressie LaFay: Copy Supervisor

Gillian Walker: EVP Managing Director

Marcie Judges: VP Account Group Supervisor

Courtney Wolfson: Account Supervisor

Deb Sobelman: SVP Strategy Director

Alexandra Davis: VP Strategy and Engagement Director

Rebecca Binder: Head of Production

Evofem

Saundra Pelletier: Chief Executive Officer

Tim Glennon: Vice President of Marketing

Caitlin Schneider: Head of Consumer Marketing

Erin Turner: Brand Manager

Natasha Azevedo: Brand Manager

Real Chemistry

Hollie Noble: Senior Group Director

Melanie Weiss: Senior Account Director

Keith LaFerriere: Creative Director

Martin Mannion: Practice Lead, Strategy

Starpower

Chelsea Gargiulo: Executive Director

Samantha Jones: Account Executive

Smuggler

Patrick Milling-Smith: Co-Founder

Brian Carmody: Co-Founder

Andrew Colón: Chief Operating Officer

Alex Hughes: Head of Production

BigSky Edit

Chris Franklin: Editor

Sarah Van Tassel: Editorial Producer

Ali Corsie: Producer

Ryan Sears Effects Supervisor

Nice Shoes

Chris Ryan: Colorist

Sound Lounge

Tom Jucarone: Audio Engineer

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