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Phexxi: House Rules, 60s
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Evofem Biosciences, Inc. (NASDAQ: EVFM) has announced their partnership with Emmy Award-winning actress Annie Murphy to launch "House Rules," a national campaign to generate awareness of Evofem’s hormone-free contraceptive, Phexxi, while also highlighting the contraceptive journey of millions of women, like Annie, who are tired of dealing with the side effects of hormones in their birth control. Annie Murphy stars in a 60-second TV commercial where she talks about her personal birth control journey and all the reasons why Phexxi is the right contraceptive for her. She also empowers women to choose what they want and that they should live by their “rules,” especially when it comes to choosing a birth control method. Phexxi is the first and only FDA-approved hormone-free, use-it-only-when-you-need-it prescription vaginal gel that puts women in control of their bodies, their sex life, and their birth control needs.
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