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Petco: What Now?
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Petco, in partnership with Droga5, conceptualised a new ad spot titled 'WHAT NOW?' for pet parents to see transition from the eyes of their pets, and educate them on the separation and social anxiety issues that could arise if a proper transition plan isn’t put in place. Petco Health and Wellness Company, Inc. also launched a free virtual training seminar intended to help pet parents support pets facing new routines after a year and a half spent mostly at home. Available here health for free beginning Sept. 9th through the end of September, the new seminar will help pet parents recognise signs of stress in their pets and learn relaxation techniques and enrichment solutions to help them adjust as the world around them continues to change. Launched under the ongoing Droga5 platform of 'It’s What We’d Want If We Were Pets', the hero film 'WHAT NOW?' awakens pet parents to the mental health needs of their pets during this transition, and the Petco training and tools to help them prepare. Directed by David Shafei, the film explores the separation and social anxiety issues that could arise if a proper plan isn’t put in place. Our pets have been there for us through one of the toughest times in recent history. Now, it’s our turn to be there for them.
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