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O2: Road Trip
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O2 has launched 'Road Trip,' the latest campaign in their 'Make Every Day Brighter' series designed to promote the new O2 'Plus Plans' package available to new and existing O2 customers. O2 worked with UK agency of record, VCCP London, to mastermind ‘Road Trip,’ an integrated campaign highlighting the new 'Plus Plans' offering. The new ‘Road Trip’ creative draws upon O2’s heritage in live music, and taps into the welcome return of music festivals across the country, after beloved live events were cancelled last summer due to nationwide restrictions and lockdowns. The fresh new creative will run in the UK from today until 31st October and launches with a 30” hero film inspired by the return of events in the UK. Directed by celebrated director, Gary Freedman, the hero TV film captures friends road tripping to a festival with Bubl, O2’s loyal and reliable blue robot in the back of the campervan brightening up their journey. Bubl is featured as the central creative pillar in ‘Road Trip,’ with its fairy-lights symbolising the promise that O2 will ensure that customers have access to the best possible service and benefits with the new ‘Plus Plans’.
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