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Lil Nas X and Sir Elton John are the stars of Uber Eats'newest 'Tonight I]ll Be Eating' campaign. Each unapologetically themselves, iconically unique and cross-generational kindred spirits, they humorously riff off of each other in the campaign for the delivery app, breaking today. Created by Special Group US, the latest installment of the campaign showcases the obvious chemistry and light-hearted banter between the two who have spent the last few months collaborating on music together. In a 30-second spot 'Rides', Elton is on a mechanical rocket ship and Lil Nas X a grocery-store pony ride, as they declare their Uber Eats' orders. Elton tries to borrow some change for his stalled ride but Lil Nas X can’t believe that the superstar is skint. Another 15-second spot 'Casual Friday' features an iconic outfit swap between the two - their idea! Elton struts in one of Lil Nas X's Old Town Road-era pink cowboy suits and hats, which he wore at the Grammys, while Lil Nas X wears one of Elton's most outlandishly feathered costumes, worn in the Rocketman movie. They gush about how fabulous the other looks.
Credits
Other credits
Client: UBER EATS
Chief Marketing Officer: Thomas Ranese
Global Head of Brand: Shivram Vaideswaran
Head of Marketing US & CAN: Georgie Jeffreys
Global Creative Director: Natalie Purbrick
Global Executive Creative Director: Danielle Hawley
Director of Global Production Carey Head
Head of Business Affairs: Rashad Suarez
Global Social Media Lead, Delivery: N'Yaisha Aziz
Creative Producer: Alexis Bley
Senior Marketing Manager: Liza Keller
Senior Consumer Communications Manager: Lexi Levin Mitchel
Brand Media Lead: Gracie Childress
Agency
Founding Partner US / CCO: William Gelner
Design: Alex Lumain
Social Lead: Lachlan Stewart
Founding Partner US / Managing Director: Caroline Jackson
Senior Account Director: Rafik Massoud
Account Supervisor: Sarah Newton
Founding Partner US / Head of Strategy: Kelsey Hodgkin
Strategy Director: Janet Shih
Head of Production: Esther Perls
Head of Business Affairs: Latanya Ware
Head of Operations: Veronica DeLaRosa
Head of Finance: Karen Lo
Founding Partner Aus / Joint CEO: Cade Heyde
Partner Aus / CCO: Tom Martin
Partner Aus / CCO: Julian Schreiber
Media : MEDIACOM
Managing Partner, Strategy: Rob Frost
Managing Partner, Video Investment: Martin Blich
Group Account Leader: Laura Lefever
US Planning Lead, Uber: Emma Rogers
Associate Director of Strategy: Bobby Edwards
Associate Director, Planning: Meg Blauvelt
Associate Director, Video Investment: Diana Bartumioli
Media Supervisor: Caroline Nee
Production
Co-Founder: Patrick Milling-Smith
Co- Founder: Brian Carmody
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Social Production : FANCIFUL FOX
Director: Richard Downie
EP: James Toth
Producer: Christopher Broyles
Edit : WORK EDITORIAL
EDITOR: Rich Orrick
EDITOR: Nick Rondeau
EDITOR: Oliver Hecks (social)
HOP: Marlo Baird
EP: Brandee Probasco
Producer: Evan Cohen
VFX : MILL
Color : MPC Color
Colorist: Dimitri Zola
Color Assist: Taylor Pool
Executive Producer, Color: Meghan Lang
Producer: Phoebe Torsilieri
Sound + Mix: ELEVEN
Audio Post Studio: Eleven
Mix/Sound Design: Jordan Meltzer
Asst Mixer: Marco Tornillo
Executive Producer: Melissa Elston
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