Maserati / Vogue Italia: A Bright Future

In their original Italian, the colours of Maserati's new MC20 already set the scene. Bianco Audace, a bold, courageous white; Blu Infinito, a blue with horizontal depths; Nero Enigma, enigmatic black; Grigio Mistero, a mysterious, chiaroscuro grey; Giallo Genio, genius yellow; and finally, Rosso Vincente, a victorious red. The storytelling starts with these colours, but permeates the whole car, representing a new path for the storied marque of Maserati, embracing deference to its past while accelerating towards the future with a powerful combination of style and performance. Developed in the Maserati Innovation Lab, the car is entirely made in Italy. Manufactured in the historic factory in Viale Ciro Menotti, Modena – a vast craftsman’s workshop with the look of a high-tech engineering laboratory – this is a land of metal, hands and machines all working together. The making of the car is itself a finely choreographed ritual, which provided the inspiration for the collaboration between Maserati and Vogue Italia. The film stars a collective of dancers as explorers in this atelier of know-how, echoing the movements of the car with their bodies: the opening of its doors, the various phases of construction. Above all, it tells the story of how these elements are joined together through metamorphosis, becoming a functioning ensemble, a singular whole. As with the nuances of the MC20, the beauty of the performance lies in its exploration of the invisible within the visible. It is an exercise in dynamism paying tribute to the sector of performance, which is getting back into gear after the forced standstill of the pandemic. It also pays homage to its most motivated and vulnerable figures: young talents. It brings together those seemingly distant from one another – engineers and dancers, designers and choreographers, all creators of pleasure for an audience, whether they sit behind the wheel or in a theatre. While the new Maserati was presented exactly a year ago, the car’s aerodynamics are the result of thousands of hours of experimentation in the wind tunnel, balancing the relationship between weight and power with an obsessive care. The carbon-fibre body is the same for all three versions: coupé, convertible or electric, proving that a more sustainable future has already arrived. But, of course, the heart – the very crux of the car – is the engine, one that borrows technology from Formula 1 and brings it to the road. The resulting 630 horsepower V6 is a patented masterpiece, named Nettuno after Neptune, the bearer of Maserati’s legendary trident.