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Web Film
L'Oreal: Lessons of Worth with Eva Longoria
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Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline. Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria. In a raw, uncluttered format, filmed in front of a simple dark studio background, McCann Paris creatively designed each sequence with no cuts or edits, reflective of the campaign’s meaning. The campaign will launch globally on social media with an organic digital campaign beginning September 15.
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