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Fresh Thyme Farmers Market: Get Real
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Independent, creative and strategic agency The Distillery Project (TDP) has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that urges shoppers to ‘Get Real’ and find more authentic, healthy and affordable ways to make living better a reality. The work is launching Sept. 15th and will run through the holidays. Fresh Thyme Market focuses on value-priced fresh, healthy, natural and organic offerings. Stepping into a Fresh Thyme market is an immersive, sensory experience. Exporting the feeling of being immersed in the sights, smells, and sounds of the brand became TDP’s creative mandate. The ‘Get Real’ campaign pays tribute to the efforts required to source high-quality food and products in a way that engages and excites both customers and the Fresh Thyme team. The 60 second spot opens on a fisherman on the deep sea, then quickly shifts to a closeup shot of someone striking a match and lighting a campfire, a field of lavender, a truck full of peaches. The sights and sounds of these environments are so intense you can practically feel, smell, and taste the elements. The spot ends with the tag “As fresh as you can find—right in your own backyard.”
Chief Strategy Officer: Ben Kline |
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