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The Aspen Tree at The Forestias by MQDC: The Golden Age
Although the name Youngster BKK conveys a new generation, that doesn't mean they do advertising campaigns for the young generation only. The work Youngster BKK is referring to is a residential project for the elderly which the primary target group is retirees aging from 50 years on. MQDC created the first high-class Active Senior Living Community in Thailand, The Aspen Tree, with world-class well-being standards for the elderly. The challenge that came with it was changing nursing homes perception, which are mainly negatively. Thais believe sending their elderly loved ones to nursing homes reflects to how they take care of their elderly. In addition, they believe that nursing homes in Thailand do not take good care of their loved ones.
Business Director: Onsiri Thanibutra, Arunee Rueangwattanaporn |
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