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Skoda: If I Had Known
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The idea: for anyone who has recently bought a car from a competitor and then realizes their mistake in not having chosen the ENYAQ iV, ŠKODA France wants to show some generosity and a lot of empathy... by simply offering them the possibility of trading it for an ENYAQ iV! To announce the contest, never-before-seen in the automotive sector, the brand is launching a 40 second film across its social networks (Facebook, Instagram, Twitter, LinkedIn and Snapchat). In line with the brand's quirky, offbeat comedies and its characteristic tone, the film follows the protagonist from laughter to tears as he realizes he’s made the wrong choice of automobile. All you have to do is use the #SiJavaisSu (#IfIHadKnown) filter on Instagram or Snapchat to enter a drawing for a chance to win the possibility to trade in their car for an ENYAQ iV. A filter that allows you to incorporate the ENYAQ iV in 3D into any environment, the ideal way to see what it would be like to own one. And so that as many people as possible get a chance, the operation is scheduled over a period of two weeks and the brand has astutely multiplied points of contact to include as many people as possible: social media, targeted digital, contextualized DOOH, influence... with content adapted to each medium depending on the objectives.
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