Londis: Londis - Competitive Shopping

The real strength of Londis Ireland is that it underpins the traditional values and knowledge of local shop keeping with a state of the art distribution network. This means that every shelf in Londis is a display of the knowledge that each storeowner has about their local community. So we wanted to highlight this in a light-hearted way with our new brand TV campaign: “Overheard In Londis”.

In Competitive Shopping Mum Una is on the hunt for pizza when Karen, the local busy- body, interferes. Karen embarrasses Una at her poor food choices for her children, playing on Una’s innate guilt at taking a short cut for an easier life. As Una pretends her choice was a mistake, Londis staff Des and Liam stock the chill cabinet with increasingly healthier foods.