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Kuat - Coca Cola's Guaraná Soft Drink Brazil: New Can
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Kuat is the Guaraná Soft Drink for the Coca Cola Co. in Brazil. Santa Clara, Sao Paulo has been assigned to change and modify through a 360 degree change on the Bottle / Can / Logo and its culture behind the Branding. Transformation is the concept brief. The agency, which had collaborated on several projects before this one, came to Hungry Man, Rio de Janeiro with a simple and very complex concept: "Transformation". Once this brief arrived, they began researching during 2 months how to best approach this concept and the new branding behind the new Kuat. Casting was truly a street casting, they stayed away from casting agents 110%. They found talent in shopping malls, parks, walking down the streets.
Head of Production: Leticia Mancem Related |
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