PSA: Ventilator

Ron Mather, Penny Davy-Whyte and Mark Sareff all highly awarded ad pros – have banded together to create a hard-hitting pro-vaccination campaign to encourage people waiting for Pfizer to get AZ. A series of five print ads and short radio commercials aim to grab folk who are waiting some for Pfizer, some for more evidence – and get them to get vaccinated immediately. For some, waiting may unwittingly prove suicidal. Sareff said the three are following a Biblical precept: "A person who saves one life, is as if they've saved the world." Sareff and Mather partnered before at The Campaign Palace once Australia's Agency of the Decade. Mather is one of Advertising's handful of living legends. Sareff is a multi-award-winning strategist. Davy-Whyte runs her own media agency, The Tilt Agency and made it her mission to get these life-saving messages seen.