A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022. Playing off the style of TV episode previews, … read morecomplete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the film campaign titled “Medicine Avenue” pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. Each spot carries the tagline “The 2022 One Show. It's worth all the drama." The campaign launches with “Ambulance”, one of three films in the campaign. Scenes include a weary doctor who says “We just had to put the idea on life support.” When a colleague encouragingly says “Don’t give up, it might still make it”, he responds “It’s in legal’s hands now.”
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