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Grill'd: Righteous Burgers - Cows
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Grill'd has launched its first major brand campaign, taking aim at evil with the help of a righteous burger vigilante.The campaign, developed by The Monkeys, part of Accenture Interactive, first aired on Saturday during the AFL Grand Final, featuring a fearless burger vigilante who boldly sticks up for what is right in an industry of unsustainable, unnatural and unhealthy food practices. This animated hero takes on evil scientists, eco-villains and a toy-toting clown in his quest to make the world a better place.
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