TV ad: Adrenaline Power: Working Vybz

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RIDDIM is the Jamaican way of saying rhythm, and that’s exactly what Adrenaline Power, Pepsico’s energy drinks brand, brings in its new campaign 'Working Vybz', created specifically for this market. Produced alongside ROCKNROLLA, the branding, entertainment and audio visual production studio, in collaboration with Oriental Films, this is the company’s second musical project for Jamaica and a new commitment by Adrenaline to continue to create entertainment content as a way of communicating its brand personality. For the creation of this campaign, ROCKNROLLA and Adrenaline Power developed a deep research work by creating teams particularly designed for this project, with local performers and musicians, as well as the musical direction of Berkeley Music Grad, Diego Alvarado, who has partnered in every rhythm project carried out by the studio.